Analytics (in the context of web analytics)

Analytics is the systematic computational analysis of data or statistics. It is used to discover, interpret, and communicate meaningful patterns in data. Analytics can be applied to various fields, such as business, finance, healthcare, and marketing.
Google Analytics is a popular tool for tracking website performance and user engagement. It allows users to measure the success of their advertising campaigns and track the usage of Flash, video, and social networking sites and applications. Twitter Analytics also provides insights into user engagement on the platform by providing information about followers’ interests, locations, and demographics.
Analytics has become an essential part of many businesses today as it helps them make better decisions based on data-driven insights. Companies increasingly rely on analytics tools and solutions to gain a competitive advantage in their respective industries.

What is WEB Analytics?

Web analytics collects, analyses, and reports data related to a website’s user behaviour and performance. It helps website owners, marketers, and developers understand how visitors interact with their site, enabling them to make data-driven decisions for improving user experience, increasing conversions, and optimising marketing strategies.
Web analytics typically involves tracking metrics such as unique visitors, page views, bounce rate, average time spent on the site, and conversion rate. These metrics help identify trends and patterns in user behaviour and provide insights into areas that need improvement. Additionally, web analytics can be used to track the effectiveness of various marketing campaigns, like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Several tools are available for web analytics, with Google Analytics being one of the most popular options. These tools provide a comprehensive view of website performance and user behaviour, allowing businesses to make informed decisions about their online presence.