A bridge page, a pre-lander or landing page, is a webpage used in digital marketing to guide visitors from an advertisement or promotional link to the final destination, such as a product page, sales page, or lead generation form. The purpose of a bridge page is to provide additional information, establish trust, and create a smoother transition for the user before they reach the main offer.
Bridge pages often highlight a product’s or service’s benefits and features, address potential objections, share testimonials or reviews, and include a clear call-to-action (CTA), prompting the visitor to take the desired action, such as purchasing or signing up for a newsletter. By creating a more engaging and relevant experience for the user, bridge pages can improve conversion rates and overall marketing performance.