What is Bounce Rate?
Bounce rate is a metric used in search engine optimization (SEO) to measure the effectiveness of a website. Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
A high bounce rate indicates that users are not engaging with the page’s content, leaving room for improvement. Conversely, if visitors stay on a single page for an extended time, this could also indicate that something about the page needs to be improved or reworked.
Bounce rates can vary significantly depending on the type of content being viewed. A blog post may have a low bounce rate due to its nature, as readers often click around to read more posts or visit other pages. On the other hand, a landing page created specifically to generate leads may have a much higher bounce rate since they often don’t require additional navigation and are designed to generate conversions quickly.
Analyzing your website’s bounce rate can help you identify areas where your web design could use improvement and allow you to focus your efforts on improving user engagement and experience.