What are branded keywords?
Branded keywords are specific search terms, including a company, brand name, or product name. These keywords are unique to a company’s brand or product and are often used by users who are already aware of the brand or are interested in learning more about it. Branded keywords can include:
- company name,
- variations of the name,
- popular slogans or
- product names.
Branded keywords are often used in digital marketing and search engine optimization (SEO) to target online searches related to a brand and drive traffic to the brand’s website or other digital properties. Usually, when the brand is popular, branded keywords have much higher conversion rates than non-branded keywords. Brand keywords are crucial as they enhance conversion rates and track brand visibility, providing valuable insights into consumer behaviour.
Branded keywords are essential for companies as they can help increase brand visibility and drive more targeted traffic to their website. When a user searches using a branded keyword, it indicates a high level of intent, including recognition and trust in the brand. This makes it easier for companies to convert these users into customers or subscribers.
A branded keywords strategy targets various sales funnel stages, from general awareness to specific purchase readiness, guiding potential customers through purchasing.
Branded keywords can be an effective SEO strategy that can help companies rank higher in search engines for brand-related searches. As these searches often indicate high commercial intent, ranking higher for these searches can bring in more qualified traffic, leading to higher conversion rates. Branded queries provide valuable insights into how users search for specific brand-related information, helping companies optimize content to outrank competitors.
Branded keywords can be an effective SEO strategy that can help companies rank higher in search engines for brand-related searches. As these searches often indicate high commercial intent, ranking higher for these searches can bring in more qualified traffic, leading to higher conversion rates. Branded searches indicate various stages of buyer intent, guiding content optimization and increasing conversion rates.