Cornerstone content is high-value articles, pages, and posts on your website that try to tackle the most competitive search terms you want to rank for. Cornerstone articles are usually extremely in-depth and long and try to cover everything there is to know about a topic. This kind of content is very effective in helping you rank on search engines for particular keywords and form a significant part of any good SEO strategy.
The idea behind cornerstone content is to create the best and most complete guide to any particular topic, helping you to rank for particular keywords. The articles should not try to push products or sell a service but be a valuable resource providing visitors with in-depth information. Cornerstone content should be well-written and insightful and cover specific topics to help you rank for your most competitive search terms.
Cornerstone content can be a blog post or a page on your website. When writing a piece of cornerstone content, you can combine insights and information from several blog posts. You can then link to your cornerstone content from each blog post. It’s also a good idea to continuously update cornerstone content to remain relevant and informative.
The more information you can add to your cornerstone content, the better (as long as it’s valuable). Taking the time to create and compile cornerstone content can make it much easier to rank for competitive search terms that you may be struggling to rank for, which is why they’re such an important part of SEO strategies.