Excite was one of the first major search engines to arise in the mid-1990s, joining AltaVista and Lycos. The company launched an early version of its engine in 1995, allowing users to search for content on the web quickly.
Excite focused on leveraging advanced technology, such as natural language queries, to give users more accurate results. It became a popular alternative to AltaVista, helping it compete in the search engine market before Google eventually began dominating with its algorithms and features. By 2001, Excite was struggling financially and subsequently sold off its assets.