Guest blogging is a content marketing strategy that involves writing and publishing a blog post on a third-party website or blog to help generate awareness of your brand. It’s a way to help you reach a broader range of relevant audiences you wouldn’t usually be able to access through your blog or website.
Usually, guest blogging is a mutually beneficial exercise with positive outcomes for you and the third-party website where you post your article. Most content websites need good quality articles to engage their audience and will happily allow you to publish a blog on their website. At the same time, you’ll be able to reach a whole new set of audiences that you may not usually have.
Publishing a guest blog can also help you generate authority by demonstrating your expertise on a particular topic and giving the impression that you know enough to have been asked to write for an external website. Guest blogs are not designed to be promotional or sales-y. Instead, they should be informative, high quality, and educate the audience on your subject matter. Besides promoting your brand to a broader audience and establishing authority, guest blogs are also an effective SEO strategy that helps to gather inbound links to your website.