What is a search engine index?
A search engine index is an organized database of information search engines collect during their crawling process. It stores data in a structured manner, allowing the search engine to quickly find relevant web pages and content when a user searches for something online.
The index contains links to web pages and the text from the page itself. Search engines use algorithms that analyze this data to give users more relevant results. In some cases, the index may even contain metadata about user activities on those web pages, such as what links were clicked or how long someone spent on a particular page. This helps the search engine’s algorithm better understand what is most important about that webpage.
The index can also be used for more targeted advertising and marketing efforts, allowing businesses to target ads based on user interests and behaviour.