What is a keyword in SEO?

A keyword in SEO refers to the words or phrases a website targets for search engine optimization. People use these words to search for information, products, or services online. The goal of using keywords is to increase the visibility of a webpage on search engine results pages (SERPs).

To identify the most effective keywords to target, SEO professionals will conduct keyword research, which involves analyzing search volume, competition, and relevance. Keywords highly relevant to a website’s content and have high search volume and low competition are considered the most valuable.

Incorporating keywords into a webpage’s content, titles, meta descriptions, and other on-page elements can help search engines understand the page’s content and rank it more highly in search results. However, it is essential to use keywords in a way that is natural and not overdone, as search engines penalize websites for keyword stuffing.

In addition, long-tail keywords, or longer phrases that include more specific terms, are becoming increasingly valuable for SEO as they tend to have lower competition and higher conversion rates. For example, a website selling running shoes might target the keyword “running shoes” but could also target long-tail keywords like “best-running shoes for flat feet” or “trail running shoes for women.”

Overall, keywords are essential to SEO and play a key role in helping websites attract organic search traffic. However, using them strategically and thoughtfully is essential to achieve the best results.