What is on-page SEO?
On-page SEO (Search Engine Optimization) is a set of techniques used to improve the visibility of your website in search engine results. This includes optimizing HTML code, such as title and meta tags, and improving website navigation and URL structure. It also involves ensuring that your content is relevant, engaging and high-quality. It is the opposite concept to off-page SEO.
On-page SEO helps to ensure that search engine crawlers can effectively read and index your website, which increases the chances of it appearing higher in search engine rankings. Additionally, by providing users with valuable, helpful information, you can increase traffic to your site and boost customer engagement.
When optimizing your website for on-page SEO, you should pay attention to each page’s title tag, meta description and header tags, which help provide more detailed descriptions of what each page is about and signposts where people should go when clicking through from a search engine result page. You should also ensure that you incorporate relevant keywords into the copy without overdoing it or compromising readability.
Ultimately, by putting time into developing effective on-page SEO strategies, you will be able to increase your visibility in SERPs, attract more visitors to your site and improve user experience overall – all essential elements in building an online presence and boosting conversions.