People Also Ask (PAA)

What is People Also Ask?

People Also Ask (PAA) is a SERP (Search Engine Results Page) feature in Google search results that displays questions related to the user’s search query. It provides an alternative way for users to find information quickly and easily without typing two or more queries.

Example of People Also Ask

People Also Ask SER snippet in default state
The PAA feature in the default state displays four questions.

Example of People Also Ask SERP snippet expanded

The PAA feature in the expanded state – one question expanded, displays more questions, each time you expand it adds 2 questions.

The questions presented in PAA are sourced from various sources, including Google’s Knowledge Graph, which leverages structured data and artificial intelligence to understand better what people are looking for when they search for something. In addition, People Also Ask often contains answers from authoritative websites such as Wikipedia, YouTube, and Ask.com.

Google constantly updates this feature with new content based on user interactions. By delivering relevant and helpful suggestions that address underlying questions that the user might have, People Also Ask can help improve SEO efforts by driving additional organic traffic to your website.

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