What is People Also Ask?
People Also Ask (PAA) is a SERP (Search Engine Results Page) feature in Google search results that displays questions related to the user’s search query. It provides an alternative way for users to find information quickly and easily without typing two or more queries.
Example of People Also Ask
Example of People Also Ask SERP snippet expanded
The questions presented in PAA are sourced from various sources, including Google’s Knowledge Graph, which leverages structured data and artificial intelligence to understand better what people are looking for when they search for something. In addition, People Also Ask often contains answers from authoritative websites such as Wikipedia, YouTube, and Ask.com.
Google constantly updates this feature with new content based on user interactions. By delivering relevant and helpful suggestions that address underlying questions that the user might have, People Also Ask can help improve SEO efforts by driving additional organic traffic to your website.