What is Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) refers to optimizing a website to rank higher in search engines like Google for relevant search terms. The higher a website ranks, the more organic traffic it receives. SEO involves researching relevant keywords, analyzing competitor sites, building internal links, optimizing page speed and mobile-friendliness, publishing high-quality content, building external links, and staying up-to-date with algorithm updates.