What is a title tag?
A title tag is a vital HTML element that serves as the title of a webpage. It can be found in the header section of a website’s source code, and it is crucial for SEO purposes. This meta tag is what search engines use as the title of their search results listing, so it should be well-crafted and include relevant keywords related to the content of the page to improve its ranking in search results.
Title tags are one of the important on-page SEO elements that webmasters and site owners can control to provide a concise and relevant title for a web page. Google generally uses the title tag provided by the website owner as a suggestion for the title to display in search results.
A good title tag should be concise and accurately describe the page’s content, ideally in less than 65 characters. This helps users understand the page and increases the likelihood of clicking through to the website. Additionally, it is important to remember that the title tag is meant not just for search engines but also for users, as it is the first thing people see when browsing through search results. Therefore, it should be written appealingly and understandably for both humans and search engines.
In conclusion, the title tag is a significant element of website optimization that can greatly impact a website’s search ranking and click-through rate. By following best practices for crafting effective and relevant title tags, website owners can improve the visibility and efficacy of their websites.
Does Google rewrite title tags?
Yes, Google can rewrite title tags in their search results, but only in certain circumstances. One example is when they believe the original title tag is not accurately describing the page’s content or is too long. In this case, Google may rewrite the title tag to reflect the page’s content better and improve user experience.
Another situation where Google may rewrite a title tag is if they believe the original title is spammy or misleading. Google’s algorithm is designed to prioritize user experience and prevent misleading information, so they may change the title tag to represent the page’s content better.
While Google may rewrite a title tag, website owners can still influence how their title tag appears in search results by following best practices for crafting effective and relevant titles. This includes including relevant keywords and accurately describing the page’s content concisely and appealingly.