Website authority

What is website authority?

Website authority is a term that refers to the strength of a website in the eyes of search engines. It is a metric used by SEO tool providers, which measures how much trust a website has earned from search engines over time. This metric plays a vital role in determining the ranking of a website in search engine results pages (SERPs).

Several factors contribute to a website’s authority, including age, backlinks, content quality, and popularity. Search engines like Google consider these factors when evaluating the relevance and authority of a website.

Domain authority is a commonly used metric that measures the authority of a website’s domain. It is based on the quality and quantity of the website’s backlinks, as well as the website’s overall content quality. The higher the domain authority, the more authoritative the website is considered by search engines.

Another important factor is page authority, which is the strength of a particular page on a website. Page authority is determined by several factors, including the page’s relevance, quality of content, and the number of incoming links.

They are many more different metrics having an impact on the website’s SEO power.

  • Backlink Profile: The backlink profile of a website, including the number, quality, and diversity of backlinks, can also be used as an indicator of website authority. High-quality, relevant, and diverse backlinks from authoritative websites can boost a website’s authority.
  • Social Signals: Social signals, such as the number of social media shares, likes, comments, and engagement on a website’s content, can also be used to assess website authority. Higher social signals often indicate a website’s content is valuable and authoritative.
  • User Engagement Metrics: Metrics such as bounce rate, time on site, and pages per session can indicate how engaged users are with a website’s content. Websites with higher user engagement metrics are often considered more authoritative.
  • Content Quality: The quality and relevance of a website’s content, including originality, depth, and expertise, can also be used to assess website authority. Websites with high-quality content are often considered more authoritative in their niche.
  • Core Web Vitals is a set of user-centric performance metrics introduced by Google as part of their Page Experience update. These metrics are designed to measure the user experience of a website or web page in terms of loading, interactivity, and visual stability. Core Web Vitals are important for website owners, developers, and SEO practitioners as they can impact a website’s search rankings on Google.

What are the authority measures from the SEO tools market leaders?


  • Domain Authority (DA) is a score that predicts how likely a website will rank on search engine result pages (SERPs). A scale between 1 and 100, with higher scores indicating higher authority. So in simple words website with the DR 30 has smaller domain authority than a website with DR result 60.

  • Page Authority (PA) is similar to Domain Authority, but it calculates an authority of a specific page instead of the entire domain. The scale is the same as above.


  • Domain Rating (DR) is a metric that measures the overall authority of a website’s backlink profile on a scale of 1 to 100. A higher Domain Rating indicates a stronger and more authoritative backlink profile.
  • URL Rating (UR)  is similar to Domain Rating, but it focuses on the authority of a specific URL or subpage rather than the entire domain. It is also measured on a scale of 1 to 100.


  1. Authority Score is a metric that provides an overall score for a website’s authority based on multiple factors, such as backlink profile, organic search traffic, and content quality. It is measured on a scale of 1 to 100, with higher scores indicating higher authority.


  • Trust Flow (TF) is a metric that measures the quality and trustworthiness of the backlinks pointing to a website. It is measured on a scale of 1 to 100, with higher scores indicating higher trust.
  • Citation Flow (CF) is another metric that measures the quantity and volume of the backlinks pointing to a website. It is also measured on a scale of 1 to 100, with higher scores indicating higher authority.