What is a white-hat SEO?
White-hat SEO, or ethical SEO, refers to using legitimate and approved techniques to optimize websites for search engines. White-hat SEO uses Google-approved website SEO strategies, techniques, and tactics to help improve search engine rankings and increase visibility in organic search results.
White-hat SEO involves optimizing content for target keywords and emphasising high-quality, informative content that provides value to users.
What are standard practices used in white-hat SEO?
Creation of quality content.
Creating high-quality, original, and relevant content that provides value to users is a fundamental aspect of white-hat SEO. This includes well-written articles, blog posts, infographics, videos, and other forms of content that are optimized for specific keywords and provide helpful information to users.
Keyword and keyword intent research
Conduct thorough keyword research to identify the most relevant and valuable keywords for a website’s content. This involves using tools and techniques to identify keywords with high search volume, low competition, and relevance to the website’s content and audience.
Optimizing on-page elements such as title tags, meta descriptions, headers, URL structures, and image alt tags with relevant keywords in a natural and user-friendly manner. This helps search engines understand the content of a page and improve its visibility in search results.
Ensuring a website is technically optimized for search engines, including website speed, mobile-friendliness, crawlability, and indexability. Technical SEO involves optimizing a website’s technical elements to make it easy for search engines to crawl and index its content.
Building high-quality and relevant backlinks related to the website’s content from authoritative websites. This is done through various legitimate techniques such as guest posting, content marketing, influencer outreach, and other ethical link-building methods.
User Experience (UX) optimization
Creating a positive user experience on a website by optimizing factors such as website design, navigation, user engagement, and overall usability. A positive user experience can lead to longer website visits, lower bounce rates, and increased engagement, which can indirectly impact SEO rankings.
Social Media Marketing (SMM)
Using social media platforms to promote content, engage with users, and build a community around a website’s content. This can help increase website visibility, drive traffic, and improve overall SEO performance. Using SMM is a support strategy for SEO.
Ensuring a website is secure and protected from malware, hacking, and other vulnerabilities. Search engines prioritize websites that are secure and safe for users, and having proper website security measures in place is an important aspect of white-hat SEO.
Follow Search Engine Guidelines and create a better overall experience for the user.
Adhering to the guidelines set forth by search engines, such as Google Webmaster Guidelines, and avoiding any unethical or spammy practices that may result in penalties or lower rankings. It’s important to stay up-to-date with the latest search engine algorithm updates and ensure that SEO practices align with search engine guidelines.
An effective white-hat SEO strategy should be tailored to the needs of your website and its specific audience. When done correctly, white-hat SEO techniques can help improve visibility on search engines, increase traffic, boost conversions and ultimately drive more sales for your business.