What are zero-click searches?
Zero-click searches refer to queries in search engines like Google, Bing or Yandex that don’t take users to a third-party website from an organic search result. This search type makes it easier and more convenient for users to get the information they need without leaving the page to visit another website.
Currently, around 50% of all searches end without a click on an organic result. This has increased zero-click searches, as users can get their answers quickly and easily. As technology advances, so does the ability of search engines to provide more comprehensive responses with higher semantic relevance. This allows users to find information faster than ever before.
Zero-click searches benefit both web searchers and search engine providers, meaning more efficient use of resources and time for the two parties involved. Additionally, zero-click searches can help websites increase their visibility by providing accurate and up-to-date information on the topics they specialize in. By optimizing their content for specific keywords, websites can earn a higher ranking in SERPs (search engine results pages), allowing them to be seen by more people who could become customers or subscribers.