Zero-search-volume keywords

What are Zero-Search-Volume Keywords?

Zero-search-volume keywords refer to keywords or phrases with no monthly search queries, as reported by SEO and research tools like Semrush, Ahrefs, or Google Keyword Planner. These keywords tend to receive sparse or no traffic to specific web pages and are unprofitable for SEO ranking.

These keywords can be very useful for your website’s SEO strategy. If your website solely depends on zero-search-volume keywords, it is unlikely to receive high traffic levels, which can greatly impact your business operations. However, it is essential to note that the lack of search volume is an opportunity to identify untapped keywords. They are far less competitive and can be leveraged to help businesses own low-volume niches.

Moreover, many SEO professionals often discard zero-search-volume keywords as useless, but they could present new business opportunities. One such opportunity is to create content that targets long-tail keywords – a strategy that can deliver significant results for small businesses by leveraging the specific needs of consumers to increase the likelihood of conversion.

In conclusion, while zero-search-volume keywords may seem unimportant, they can provide a fresh opportunity for businesses to create effective SEO strategies. However, it is important to exercise caution when using these keywords and to put them in context with other relevant phrases that can provide meaningful insights into the target audience’s intent.

How many new searches (search terms) are created every day?

According to Google, over 3.5 billion searches are conducted daily, translating to over 1.2 trillion searches annually. New searches are being created daily, and the numbers will only increase with time. About 15% of searches we see every day are new – which means there’s always more work for us to do to present people with the best answers to their queries from various legitimate sources. This is the space to use zero-search-volume keywords which are not as competitive as others.

With the vast number of searches being made, businesses must incorporate effective SEO strategies to increase the chances of visibility to their target audience. The use of zero-search-volume keywords might seem negligible.

Still, it presents an opportunity for businesses to maximize their marketing efforts by tapping into untapped niches that are less competitive. In summary, businesses must focus on staying ahead of the game by creating relevant content that uses well-researched, high-volume keywords while keeping an eye on the opportunities that zero-search-volume keywords present.