Zombie traffic refers to website visitors without real engagement or interaction with the site. This traffic often comes from low-quality sources or automated bots and doesn’t contribute to meaningful user engagement or conversions.
Zombie traffic in SEO is a type of traffic that does not convert into leads or sales. It is often caused by pages on a website that are not optimized for search engine rankings, resulting in low visibility and poor performance. Zombie traffic can also be caused by outdated content or broken links. This type of traffic can hurt SEO as it reduces the overall quality of the website and its ranking potential.
To avoid zombie traffic, webmasters should ensure their content is up-to-date and relevant to their target audience and optimise their pages for search engine rankings. Additionally, they should regularly check for broken links and remove unnecessary pages from their website. Blocking specific bots and crawlers is also a good idea.
Zombie traffic can be detrimental to SEO efforts if left unchecked, so it’s important to take steps to reduce or eliminate it from your website.