What is an entry page?
An entry page is the first page a user sees when they arrive at a website. It is also known as a landing page because it is where a user “lands” after clicking on a link from another website or search engine results page (SERP).
The purpose of an entry page is to attract and engage users, encouraging them to explore the website further. A well-designed entry page should be visually appealing, easy to navigate, and provide relevant information about the website’s content.
Entry pages are often optimized for search engines, with keywords and phrases relevant to the website’s content. This helps to ensure that the page appears near the top of search engine results when users search for those keywords.
Sometimes, entry pages may be designed specifically for a marketing campaign or promotion. These pages may offer special deals or discounts and are designed to encourage users to take a specific action, such as making a purchase or subscribing to a newsletter.