The Featured Snippet is a block of information that can appear above the organic search results for specific queries on the Search Engine Results Page (SERP). It contains a summary in the form of a paragraph, list, table, or video, the publication date, page title, link to the webpage from which it originates, and URL.
This type of snippet is becoming increasingly important for SEO as it can provide an advantage over other websites in the SERP (Search Engine Results Page). It’s a great opportunity for businesses to make their content more visible and reach potential customers. Additionally, featuring your website in the snippet can help you stand out from the competition and create trust with existing and potential customers.
It’s important to note that the Featured Snippet is not guaranteed, and the algorithm prioritises relevant content with proper accuracy and authority. Optimising their content to appear in the snippet and improve visibility and click-through rate in the SERP is a good idea.